Taiwanese start-up carrier, StarLux Airlines (JX), first unveiled its cabin service uniforms and Airbus A321neo cabin products on October 2 at a media event in downtown Taipei. The new luxury-oriented airline is planning to operate ten Airbus A321neo jets when it commences operations next year serving secondary cities in Asia from Taiwan’s Taoyuan Airport. Services are planned to commence on Jan. 23, 2020, flying to Macau, Da Nang, and Penang. StarLux is founded by former EVA Air Chairman, Chang Kuo-Wei and seeks to differentiate itself from its competition through high-end services.
By 2022, StarLux is planning to acquire 12 A350-1000s and five A350-900s to start international service to North America. The new airline will focus on Southeast Asian destinations in the first few years of its operation before reaching out to the transit market between the region and North America in 2022. The airline has also considered obtaining A330neo jets for this future expansion. According to Chang, ticket prices will remain competitive and cost only “a few hundred New Taiwanese Dollars more” than other airlines. StarLux’s new uniforms are designed by local fashion designer, Sean Yin, and combines a practical airline look with chic and modern touches. The collection, coined JX Style, combines fashion elements from the 1940s and 50s with space-age accents. Uniforms feature natural gold and space silver tones and breathable mesh fabrics.
StarLux employees with first-hand work experience in the industry contributed to the design of the new uniforms by providing opinions and suggestions. To remind the front-line staff of their commitment to safety, badges with the slogan “Safety is our attitude” are displayed on the uniforms of pilots, engineering and maintenance staff as well as ground handling staff. StarLux’s A321neos will feature both business class and economy class seating designed by BMW’s Designworks studio.
The StarLux narrow-body business class seat features an 82-inch flatbed with a 15.6″ inflight entertainment screen and plush cushions. Privacy dividers are dark grey and rose gold. Economy class seats feature bright and natural colors and ultra-thin seatbacks engineered to increase legroom. A personal entertainment system with a 10.1″ screen is in every seat, along with free Wi-Fi. The airline has also developed a signature fragrance — a mixture of iris, violet and wood — that will be used not only on its flights but also at its ticketing counters and lounges. With the A321neo, StarLux will have the first narrow-body airliner seat in Taiwan that transforms into a fully-flat bed.