Danish flag carrier Scandinavian Airlines, commonly known as SAS, revealed today (19/09/19) a new livery. Although not significantly changed from its previous guise the company insists the repaint reflects a new corporate identity.
In its press release SAS explains how its new livery embodies the future of the airline; its representing an optimistic vision of the next few years.
Hand-in-hand with SAS’s announcement is the carrier’s reminding customers of how modern and fuel efficient its fleet is. The Airbus A350 and A320neo will be the first aircraft to feature the new signage: a take on the classic Scandinavian design.
We have contacted SAS for a statement about the livery and are waiting for a reply.
As part of its extensive fleet overhaul SAS expects delivery before the end of 2023 of 80 Airbus A320neos, 5 A330 Enhanced, 8 Airbus A350s and 3 A321LR. These aircraft are expected to be painted with the new SAS colors.
The carrier says in its press release that, “a simplified and renewed fleet tailored to large and small traffic flows will strengthen SAS competitiveness.”
In tandem with its fleet renewal SAS has undertaken interior redesign of preexisting types. The carrier considers the new livery upgrade and 2015 interior reworking a “milestone of the new corporate identity… both a tribute to the Scandinavian heritage and a step into the future.”
Says Rickard Gustafson, President and CEO at SAS, “The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage.
According to the airline, travelers consider the Scandinavian blue and the logo instantly recognizable as Scandinavian Airlines branding. As a result, part of the new livery includes a greater swathe of blue than before, which extends from the tail fin further down the aft fuselage.